McDonalds I'm Lovin' It

‘I’m Lovin’ It’ campaign launched in September 2003 in Canada. Finally, a graphic T-shirt execution for McDonald’s’ new ‘salads plus’ line featured young women wearing Ts with expressive slogans on them such as ‘Loved by some, wanted by plenty.’ -- view  -- Marilyn Barefoot, VP client services at Toronto-based Cossette, says the insight for the T-shirt campaign came from noticing how Hollywood stars were popularizing them at the Oscars. ‘More and more young, confident, energetic women are expressing themselves [this way]. So because we felt that our target audience for salads and ‘salads plus’ was exactly that – clever, confident, young – that’s how we felt we could communicate with them.’ Article by: stategyonline.ca


 

McDonalds 'I'm Lovin It' campaign T-shirts

 

Loved by some, wanted by plenty perfect


 Loved by some, wanted by plenty perfect


 

‘I’m Lovin’ It’ the song was written as a jingle for McDonald's commercials, based on a pre-existing German campaign. The song was recorded by American singer-songwriter Justin Timberlake  produced by The Neptunes and is credited as being written by Pharrell Williams, Tom Batoy, Andreas Forberger and Franco Tortora. read more.

 

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